And some have fun poking fun at brands. Take me as an example. I have never and will never ride a Harley, is it truly a brand thing? Yes, and no. Many years ago I jokingly told my friend I would never be caught riding a Harley. He rides a Harley, absolutely loves that Harley. If it starts raining? He wants to find a place to park it, be it an overpass or anywhere out of the rain. If it gets into the mid 40's? Stays parked. Is he afraid of the cold or rain? Come join us elk hunting and you be the judge. FWIW, I'd give up body parts if it would keep him alive. The joke became more of a promise, it has become a thing of honor to never break that "Promise".
To take brand jabbing seriously is like getting upset it started raining. Aint nothing you can do about it, short of moving to some dry, arid, void of normal life place. Ride your ride, I'll ride mine, if your ride happens to be a cruiser I assure you I will poke some good natured fun. If that's too much, I reckon we'd need to find new riding partners.