Something to remember (just like your dealership).... "Service after the sale".
The price may be good but if you ever have to file for a claim with your vendor (be it SF, Allstate, GEICO, Progressive, Riders Inc, USAA), you hope you get prompt service, speedy payment, and a no hassle claim process.
I you hope you never have to file a claim, but remember, if and when you do, at least you got a good price.