Look on the side of the bike for the letters "F, J, and R". If you find them, someone has stolen your C-14 and replaced it with the inferior Yamaha product. Ticking is to be expected on these bikes- just bring it back to the dealer and they will install a new head and valve train with the correct clearances.
If 'those letters' are not found, it is probably what others have already said, an exhaust leak at one or more header pipes. Just snug up the exhaust bolts on the head and all will be well. If the bike is still under warranty, it <should> be a warranty job if you have a dealer you like and trust. Otherwise it is a fairly easy job once you remove some fairings and get a short socket and ratchet in there.
This is not to be confused with the C-14 start-up rattle which is caused by a loose cam chain tensioner. Nothing to worry about and nothing really wrong, just that the CCT is partially hydraulically operated and needs a few seconds to fill with oil after being shut off for a number of hours or more (overnight or longer).
Brian
So I've been hearing a light ticking sound from the engine, noticeable at idle and low rpm's. Lessens when the engine is hot. I don't know if it was always there and I just never noticed it, or it's new.
Similar to the sound my GSXR makes, due to the cam chain tensioner. Same thing? Something to be concerned with?