Nothing wrong with dealing with "real" shops Jet.
If you can find one.
Up here in the great white north, everything sells for list price or higher unless you shop online.
And there again is the trick; finding a good online shop.
For me it's Pete's Superbike in Montreal.
They beat everyone else pricewise, and they've always delivered the goods.
Heck, their price on a pair of PR3's with shipping is less than the same rear tire at the local dealer!
The Shoei I'm saving up for is $499; compare that to $769 at the "real" store and you can see why it's difficult sometimes to support local business.
These are not extreme examples either.
Sadly, they are the norm.
Believe me Jet, if there were a local shop that sold items 10-20% over the online prices, I'd invite you over for beer and wings and we'd go SHOPPING!