On my previous bike (a cruiser), I went for loud (not because of the delusion that it saves lives), but because it fit that bike. However, when I got the Leo for the C14, I wasn't looking for louder as much as I was looking to drop 20 unsightly pounds and get a better tone; I think the Leo does that on both accounts. Unfortunately, I don't have a video of the Leo with the insert removed, but if you want louder, it comes out with a screw.