I've made one purchase from that dealer. Back in December of 2006. Got them to match a local competitor's price ($6200) on a new Polaris Sportsman 800.
I was there once for warranty work on it, and will not be back! I went from brake lights always on, to no break lights at all considered to be fixed..... Prices are often high, they registered the wrong VIN with the state, and the warranty work issue.... No thanks. Now I drive an hour to get to a dealer with a better reputation.
The moron states the price not once, not twice but four times in the ad, obviously doesn't pay attention to what he/she is writing, and some remedial math is needed. I wouldn't buy anything from them.