Did you click on your Xs?
There's a reason phishing scams look so obvious and ridiculous; reference the Nigerian email scam. Steven Levitt in Think Like a Freak explains why these scams, including the one you found, are setup this way. It's to eliminate "false positives", responses that would cost the scammers money, or worse, to pursue without resulting in a payoff. Scroll to the middle of page 76 of this .pdf to read the article.
http://www.davidhoma.com/Think%20Like%20a%20Freak%20-%20Steven%20D.%20Levitt%20&%20Stephen%20J.%20_10492.pdf