Kawasaki Concours Forum

Mish mash => Open Forum => Topic started by: Pilgrim on August 31, 2021, 07:25:35 AM

Title: Re-use of old car names
Post by: Pilgrim on August 31, 2021, 07:25:35 AM

Ford has done it again.   I saw they are re-using the Maverick name for a small truck, which is a hybrid Ranger.    I thought they were pushing it with using the Mustang name for the Mach-E last year.  Pontiac LeMans is another.  What are your thoughts on this?  Can't they be a little more creative and come up with some new names?   
Title: Re: Re-use of old car names
Post by: sport rider on August 31, 2021, 09:34:45 AM
I don 't mind them reusing names as long as they do justice to the original namesake.  Lord, when they made the Nove again in the 80s, I puked.
Title: Re: Re-use of old car names
Post by: timdow on August 31, 2021, 10:57:47 AM
I would really prefer that if they are going to recycle a name, that they make it the same style of car/truck.  The Ford Maverick to me is a mid-sized 70's car, not a truck.

If you want a laugh, take a look at the the "Ranger" and "Suburban" cars, and the 50's version of the "Fiesta."
Title: Re: Re-use of old car names
Post by: dboogie2288 on August 31, 2021, 05:48:05 PM
I agree its kind of annoying. Chevy reusing "Trailblazer"....the original TB was a legend and a massively popular car with function and form and the whole platform was successful. Now the new TB is just another stupid looking crossover with no real interesting characteristics. Did you know the original TB had a tow rating of 6200# for the little inline 6cyl?!!!
Title: Re: Re-use of old car names
Post by: VirginiaJim on September 01, 2021, 09:20:20 AM
I don't like the reuse of old names unless it's a reboot of the same vehicle and even then it perturbs me.
Title: Re: Re-use of old car names
Post by: gPink on September 01, 2021, 04:55:53 PM
This is not a Mustang.... :pukeface:
Title: Re: Re-use of old car names
Post by: VirginiaJim on September 02, 2021, 06:14:27 AM
Is that a Mustang II variant?
Title: Re: Re-use of old car names
Post by: gPink on September 02, 2021, 03:06:41 PM
unfortunately that's what they called it.
Title: Re: Re-use of old car names
Post by: VirginiaJim on September 02, 2021, 05:37:54 PM
We had a 74 Mustang II with a 4 cylinder in it.  POS.  1974 was about the worst when it came to emissions plumbing.   Made the car undriveable at times.  Had Firestone tires on it which had issues and it left us more than one time FORD (Found On Road Dead).


However, many car rebuilders still use that front end on cars now.  Don't know why, but there's something about it they like.
Title: Re: Re-use of old car names
Post by: cra-z1000 on September 02, 2021, 11:20:35 PM
The Plymouth "Volare Roadrunner" always comes to mind for me on this subject 😂😂
Title: Re: Re-use of old car names
Post by: lather on September 05, 2021, 04:01:19 PM
There is obviously marketing value in classic car names. That it works for decidely "unlassic" product says a lot about the average customer.
Title: Re: Re-use of old car names
Post by: Boomer on September 06, 2021, 03:28:55 AM
Marketing, or the art of selling stuff to people who actually don't want or need it.  ::)

The reuse of branding is a common thing as people like the familiar and will often get very upset when someone disses their chosen brand.
It's also easy/cheap for the manufacturer as they already own the brand and have existing logos to draw upon.
Title: Re: Re-use of old car names
Post by: Pilgrim on September 06, 2021, 06:16:36 AM

I do not like what they call the new Bronco, ugly.   The old full-size model was much better.
Title: Re: Re-use of old car names
Post by: Strawboss on September 17, 2021, 09:47:30 AM
Nitpick, the new Maverick is NOT a hybrid Ranger, totally different platform using unibody construction similar to the Honda ridgeline, not body on frame. I believe it may be based or share platforms with an Australian version which the Ranger does with it's platform. And, something good does come out of the Junkstang. The front suspension and rack and pinion steering units are THE hot set up for early model hot rods and such.   
Title: Re: Re-use of old car names
Post by: Big Red on September 17, 2021, 04:36:26 PM
Meh. I think people have an issue when the name is dropped, then comes back. No one is mad that the current Silverado looks nothing like the original. Even Camaro fanboys got over it. I get far more upset when someone new I meet has the same name as someone else whom I despise.
Title: Re: Re-use of old car names
Post by: m in sc on September 19, 2021, 07:25:43 AM
new maverick doesn't bother me name wise.  I've owned 2 mavericks, a 72 and a 75. Both hot rods, and a few smaller rangers over the years (which was also a re used name fwiw). I would have bought a new Maverick IF it had a full sized, at least length, bed. they def lost me there.

How about kawasaki reusing the H2 name? the originals were a derivative of the H series, and they literally just regurgitated it for the new one with zero lineage aside from it being fast for the time.  Doesn't bother me much and i have owned a few 'original' h2's over the years. 
Title: Re: Re-use of old car names
Post by: Strawboss on September 20, 2021, 10:33:25 AM
The new Maverick is more closely related to the old Ranchero, why not use that old name? I think it's based on the current Australian Falcon.
Title: Re: Re-use of old car names
Post by: m in sc on September 20, 2021, 01:02:14 PM
pretty sure the aus falcon line ended in '16.  however, they should bring the utes to the us, its stupid they didnt. same with gm. I'll never understand that. But yeah ranchero would have been better, i have to agree there.

 
Title: Re: Re-use of old car names
Post by: Strawboss on September 20, 2021, 01:49:09 PM
GM did try, remember the ill fated new GTO, and, the Chevy also based on the Holden Commodore?
Title: Re: Re-use of old car names
Post by: m in sc on September 20, 2021, 01:51:49 PM
none were utes though, thats my point. My GF has an '18 Buick tourx, which is a holden model. its fantastic, too. 
Title: Re: Re-use of old car names
Post by: Strawboss on September 20, 2021, 01:58:12 PM
Remember right before Pontiac went under, they floated a new El Camino based on the Falcon Ute, why Pontiac was slated to get it and not Chevy, I don't know, maybe because Pontiac was the "performance" division?