If your filter has a metal mesh backing, it goes up to support the filter media against the engine suction. K&N filters like the one he installed do not have a metal mesh backing and you have to go by the slots on the side, like he did on the video.
quite a chore to get to that filter ! (attaching pic for others who might be new to the bike) I will get the 67$ K&N, so will follow the slots on the sides.