I'd tend to think that was a rear-ender. Probably not their fault. It may have just happened or they are still using it while waiting to get it in the shop (since it is drivable).
Of course they may have just backed over someones front porch too......
I'm thinking they are in great demand, but need to enlarge the lettering on the truck so that people don't have to get so close to read it that they smack them at the next stoplight!