Has anyone used this in their bike?  Would you use this in your bike? 

I wouldn't as the first number is the cold viscosity and our engines are designed for 10W40.
0W40 is going to be thinner at all temperatures and may not lubricate correctly.

Has anyone used this in their bike?  Would you use this in your bike?

I do not think you can use this in our motorcycles. I do not see anything saying 'Friction Modifiers' but then again I do not see the correct API spec (JASO)   The above's   Mobil 1  API Rating:   SJ,SN,CF,SM,SL 

 Requirements for ZG1000 Concours:    API SE, SF, or SG; or API SH or SJ with JASO MA
 Requirement for  ZG1400  Concours:   SAE 10W-40 engine oil with API SG, SH, SJ, SL or SM with JASO MA, MA1 or MA2 rating

So ,  bottom line.. I do see SJ  so it MIGHT work... but why chance if it doesn't?  I always look for the JASO-MA rating. If I do not see it ... then I do not put it in my Concours (plural)

I wouldn't use it in a motorcycle.  I'd use Mobil 1 10w-40 4T.

I did use it and have gone thousands of miles with no problems.  The bike doesn't mind one bit.   
Noticed less clatter at cold starts.    I could not tell or feel any difference in engine operation or performance.
I'll let you know if it blows up before the next oil change.   

Aren't these oils more expensive than the cheaper 10W-40 that are designed for the motorcycle?

Aren't these oils more expensive than the cheaper 10W-40 that are designed for the motorcycle?

Six months ago, I paid $23 for the 5-quart container.