Saw it demostrated live at a ski show last month - awesome. Did front flips, back flips, porpoising up & down, shooting straight up, and diving down. At that time the guy quoted "about $9k" for the unit, just keep in mind that you need a powerful jetski too to make the attachment of the fire hose. You can have a friend on the jetski or just tow it behind you by the hose as you play.