Sorrry.... didn't mean for this to be an insurance choice thread...
I guess the point I was making is missed, because most of the posts in response are from people that have not seen the exact ad I am talking about...
Its in the AMA Amaerican Motorcyclist magazine I just got... pag 11.... full page...
I don't think you get it, you won't see helmetless Flo on a TV ad... ain't gonna happen, because Progressive is just smart enough not to broadcast it to general population..
What they have done is place this ad in a publication received by the bike community, which seems to be devided on helmet/no helmet, personal choice, which we all are free to make... that part is fine, not my complaint.... just the simple fact they had her STANDING up on the rear pegs, in a reflection, and touting a claim thye follow you wherever....
Kids today do dumb enough things, just like what was pictured, they don't need more visual coercion to do dumber things...
2 other ads in the past year have similar themes, one has her in a precarious position reflected on a shiny traler adjacent, on a freeway, and one has her reflected off a puddle on a cobblestone road, hanging of the side of the bike.... all in all, these are just feeding them.
Sorry if my comments, don't make sense, but if you saw all 3 ads, I think it could be agreed upon it wasn't "wise choice"...
As I say, you won't see them on TV.....